The rising of the anime industry on Netflix


An overview

These high-profile projects and the creators behind them demonstrate Netflix's continued commitment to original anime content and its significant investment in the pipeline's creation over the past few years. That turned out to be a wise decision because animation was one of the few media sectors that mostly escaped the effects of COVID-19 shutdowns. In fact, it benefited from its own investments in talent development and technology to shift to a more decentralized model.

The head of Netflix's anime creative division, Kohei Obara, emphasized the company's continued interest in this genre of programming in the context of its global competitive strategy. "Nearly 90% of our members in Japan watched anime last year, making it one of the foundations of our investment there. "With this next chapter of anime on Netflix, we want to continue growing our members' discovery and love for anime, both in Japan and around the world," says Netflix. "From diversifying our slate to bringing back fan favorites, we want to continue growing our members' interest in and love for anime, both in Japan and around the world."

Worldwide Appeal

Although Netflix made its sensational animation announcement in Japan, the effects will be felt all across the world. This is thus because Netflix doesn't produce content for any particular nation. It creates programming that it believes will be seen by everyone, and programming is approved based on secret algorithms and research. Even while it's a bit of a black box operation and, to be fair, possibly a less perfect science than the firm admits, the company obtains results even when not every program is a hit.

Netflix has stated that intuitive markers like age and gender don't truly imply much, despite the fact that it may not be completely transparent about how it forecasts its blockbusters. Geography doesn't either. And anime is the best way to summarize that idea.

Win-Win Partnership

Through alliances with top-tier production companies, Netflix is able to collaborate with some of the best creators, foster the growth of talent, and offer assistance at every level of production to produce the best content for the world's anime community.

Other Japanese production companies, including as Production I.G. and bones in 2018, and Anima, Sublimation, and David Production in 2019, have signed non-exclusive production line relationships with Netflix. With today's news, we now have a total of nine production companies participating in our cooperation. For the first time, ties with Studio Mir in Korea are strengthened by our creative hub in Tokyo, which extends outside Japan.

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